Client: Cranks | Agency: LOVE | Responsible For: Design, Art Direction

The lovely folks at Cranks were looking to refresh their online presence with a new site that not only reflected the friendly tone of voice of their brand but also invited users to share their own recipes.

The brief was to design the core of the site to engage fans of Cranks and new users to share their recipes and find out more about the history of the brand. Besides all the enticing colours and textures of the design, there's also a semi-naked man atop each screen, what more could you want.

Cranks History

Cranks Menus