Client: Clipper | Agency: Skylab | Responsible For: Design, Art Direction

The Clipper Yacht Race site was a real challenge in terms of design as it had to function not only as a site to draw attention to what the race is, but also for families and friends of those out on the high seas braving 40ft waves.

One element of the site that was particularly cool was the interactive race viewer, which use GPS coordinates from the boats and overlaid the data via Google Maps. Each race team had its own dedicated blog area that could post friends and family updates of their progress.

I was responsible for the UI design and look of the site. I was very keen that the site should be big and bold and really be a showcase for the once in a lifetime challenge of braving the elements and heading out onto the ocean.

Clipper race map

Yacht design

Design details