Client: Crown | Agency: LOVE | Responsible For: Design, Art Direction

Pitches, they can be funny things sometimes. Take for example this work I produced for a pitch to Crown whilst at LOVE. We went with the thought that painting your house isn't always an exact science and that most of us are quite happy to let a professional do the hard work. Our take on the whole thing was that it doesn't matter if you're a professional or beginner at decorating, the fact that you're getting stuck into making your house special is the thing that matters.

We wanted to create a site that had lots of personality and really felt like it wasn't overly complex to use or get inspiration from. We had a playful bit of interactivity allowing the user to paint the walls of their virtual home too, which was handy as digital paint is easier to clean up than the real thing.

Sadly, we didn't win the pitch on this occasion, but, I was really proud of the work I produced for it, hence why it appears here.