Client: Norwich Union | Agency: Code | Responsible For: Design, Illustration, Animation

Animation

One of the joys of being able to draw is that every once in a while you get chance to have some fun and let loose with the pencil and get stuck into some animation.

The brief for the animation was how to represent the rise and fall of financial markets. After some initial storyboarding I came up with the idea of a character trying to cycle up a mountain (or in this case a graph line). After trying and failing the first time, the second attempt has our hero happen across Bob's Garage in the desert wilderness where he helpfully gets our hero back on track.

I hand drew all the elements for the animation and gave them a digital make-over in Photoshop before importing into After Effects for a bit of 3D magic.

Animation assets